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The NLP Secret That Makes Your Words Sell
by Kris Mills
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Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality,
they don't.

The good news is that by understanding the various ways people think, you can appeal to all personality types in
your copy. And by doing that, your responses will dramatically improve.

You see, people process information using different senses. Some people are great listeners but lousy at visualising a
concept. Others can't truly grasp what you're talking about unless you draw pictures on a whiteboard.

The teachings of Neuro Linguistic Programming state that there are three main information processing methods. They are visual (sight), auditory (sound) and kinesthetic (touch). The others are through thinking, smelling and
tasting.

By using a combination of words that relate to each of the senses, you're covering all bases by appealing to all types
of people. Here are some examples of words that relate to various senses.


Visual (sight)

appears to, see, look, blind, bright, brilliant, clear, colourful, crystal clear, draw, enlighten, focus, glance,
horizon, illustrate, imagine, dream, insight, it looks like, light, mirror, outlook, paint a picture, picture, reveal,
see, sketch, visualise, vibrant, vivid, watch

Auditory (sound)

announce, argue, boom, buzz , crash, hear, listen, loud, rave, sound, noise, silence, speak, shout, music, noise,
quiet, ring, roar, scream, shout, silent, silence, snap, sound, speak, squeal, talk, tell, voice, whisper, whistle,
yell

Kinesthetic (touch)

back bone, balance, blend, blistering, bliss, bounce, brush, calm, connect, crush, cut, drive, feel, feverish, grab, hot,
handle, heart, hit, lift, loose, love, massage, peaceful, prick, reach, push, rock solid, rough, rub, scratch, stir,
stress, stroke, tap, touch, tranquil

Smell

aroma, bouquet, essence, fishy, flowery, fragrant, fresh, musty, odour, perfumed, pungent, rotten, scent, smell,
sniff, snort, stench, stink, sweet scented, vapour, waft, whiff


Taste

acid, bite, bitter, creamy, crisp, delicious, devour, drink in, eat, fatty, fishy, fresh, greasy, juicy, lean, lick, lip
smacking, luscious, meaty, melts in your mouth, milky, mouth watering, salty, peppery, savour, sip, sizzling, sour,
spicy, succulent, suck, swallow, sweet, tangy, tantalising, tasty, wicked


Thinking

challenge, concentrate, consider, devise, dream of, dream up, experience, guess, know, learn, mediate, memorise,
motivate, pretend, put on your thinking cap, sensation, sense, speculate, strategise, think, dream, true, wonder,
understand

© Kris Mills